People look at cultural and creative products during the sixth China International Consumer Products Expo (CICPE) in Haikou, south China's Hainan Province, April 14, 2026. From intangible cultural heritage skills to original IPs with traditional Chinese cultural characteristics, Chinese brands blend tradition with modernity and showcase their charm at the ongoing CICPE, attracting the attention of many visitors. (Xinhua/Zhang Liyun)
This photo taken on April 14, 2026 shows Xiang embroidery works at the sixth China International Consumer Products Expo (CICPE) in Haikou, south China's Hainan Province. From intangible cultural heritage skills to original IPs with traditional Chinese cultural characteristics, Chinese brands blend tradition with modernity and showcase their charm at the ongoing CICPE, attracting the attention of many visitors. (Xinhua/Zhang Liyun)
People look at Miao embroidery works during the sixth China International Consumer Products Expo (CICPE) in Haikou, south China's Hainan Province, April 14, 2026. From intangible cultural heritage skills to original IPs with traditional Chinese cultural characteristics, Chinese brands blend tradition with modernity and showcase their charm at the ongoing CICPE, attracting the attention of many visitors. (Xinhua/Zhang Liyun)
This photo taken on April 14, 2026 shows toys at a booth of Pop Mart at the sixth China International Consumer Products Expo (CICPE) in Haikou, south China's Hainan Province. From intangible cultural heritage skills to original IPs with traditional Chinese cultural characteristics, Chinese brands blend tradition with modernity and showcase their charm at the ongoing CICPE, attracting the attention of many visitors. (Xinhua/Zhang Liyun)
A woman looks at ceramic products from Jingdezhen, known as China's "porcelain capital," during the sixth China International Consumer Products Expo (CICPE) in Haikou, south China's Hainan Province, April 15, 2026. From intangible cultural heritage skills to original IPs with traditional Chinese cultural characteristics, Chinese brands blend tradition with modernity and showcase their charm at the ongoing CICPE, attracting the attention of many visitors. (Xinhua/Xin Yuewei)
Visitors try rattan weaving during the sixth China International Consumer Products Expo (CICPE) in Haikou, south China's Hainan Province, April 15, 2026. From intangible cultural heritage skills to original IPs with traditional Chinese cultural characteristics, Chinese brands blend tradition with modernity and showcase their charm at the ongoing CICPE, attracting the attention of many visitors. (Xinhua/Xin Yuewei)
A visitor watches an exhibitor demonstrating Xiang embroidery stitching during the sixth China International Consumer Products Expo (CICPE) in Haikou, south China's Hainan Province, April 14, 2026. From intangible cultural heritage skills to original IPs with traditional Chinese cultural characteristics, Chinese brands blend tradition with modernity and showcase their charm at the ongoing CICPE, attracting the attention of many visitors. (Xinhua/Zhang Liyun)
A man walks past creative refrigerator magnets and ornaments during the sixth China International Consumer Products Expo (CICPE) in Haikou, south China's Hainan Province, April 15, 2026. From intangible cultural heritage skills to original IPs with traditional Chinese cultural characteristics, Chinese brands blend tradition with modernity and showcase their charm at the ongoing CICPE, attracting the attention of many visitors. (Xinhua/Xin Yuewei)
This photo taken on April 15, 2026 shows a toy at the sixth China International Consumer Products Expo (CICPE) in Haikou, south China's Hainan Province. From intangible cultural heritage skills to original IPs with traditional Chinese cultural characteristics, Chinese brands blend tradition with modernity and showcase their charm at the ongoing CICPE, attracting the attention of many visitors. (Xinhua/Xin Yuewei)
This photo taken on April 15, 2026 shows China-chic figurines at the sixth China International Consumer Products Expo (CICPE) in Haikou, south China's Hainan Province. From intangible cultural heritage skills to original IPs with traditional Chinese cultural characteristics, Chinese brands blend tradition with modernity and showcase their charm at the ongoing CICPE, attracting the attention of many visitors. (Xinhua/Xin Yuewei)
This photo taken on April 15, 2026 shows a handbag made with carved leather, whose craftsmanship is inscribed as an intangible cultural heritage, at the sixth China International Consumer Products Expo (CICPE) in Haikou, south China's Hainan Province. From intangible cultural heritage skills to original IPs with traditional Chinese cultural characteristics, Chinese brands blend tradition with modernity and showcase their charm at the ongoing CICPE, catching eyes of many visitors. (Xinhua/Guo Cheng)
This photo taken on April 15, 2026 shows products of Chinese motorcycle maker ZXMOTO during the sixth China International Consumer Products Expo (CICPE) in Haikou, south China's Hainan Province. From intangible cultural heritage skills to original IPs with traditional Chinese cultural characteristics, Chinese brands blend tradition with modernity and showcase their charm at the ongoing CICPE, catching eyes of many visitors. (Xinhua/Pu Xiaoxu)
Cultural and creative products themed on Chinese animations are pictured at the sixth China International Consumer Products Expo (CICPE) in Haikou, south China's Hainan Province, April 15, 2026. From intangible cultural heritage skills to original IPs with traditional Chinese cultural characteristics, Chinese brands blend tradition with modernity and showcase their charm at the ongoing CICPE, catching eyes of many visitors. (Xinhua/Pu Xiaoxu)
Products themed on embroidered balls are pictured at the sixth China International Consumer Products Expo (CICPE) in Haikou, south China's Hainan Province, April 15, 2026. From intangible cultural heritage skills to original IPs with traditional Chinese cultural characteristics, Chinese brands blend tradition with modernity and showcase their charm at the ongoing CICPE, catching eyes of many visitors. (Xinhua/Yang Guanyu)
People buy ceramic products at the sixth China International Consumer Products Expo (CICPE) in Haikou, south China's Hainan Province, April 15, 2026. From intangible cultural heritage skills to original IPs with traditional Chinese cultural characteristics, Chinese brands blend tradition with modernity and showcase their charm at the ongoing CICPE, catching eyes of many visitors. (Xinhua/Gao Jing)
This photo taken on April 15, 2026 shows the booth of Sinopharm International at the sixth China International Consumer Products Expo (CICPE) in Haikou, south China's Hainan Province. From intangible cultural heritage skills to original IPs with traditional Chinese cultural characteristics, Chinese brands blend tradition with modernity and showcase their charm at the ongoing CICPE, catching eyes of many visitors. (Xinhua/Pu Xiaoxu)
This photo taken on April 15, 2026 shows a Chinese-made building toy at the sixth China International Consumer Products Expo (CICPE) in Haikou, south China's Hainan Province. From intangible cultural heritage skills to original IPs with traditional Chinese cultural characteristics, Chinese brands blend tradition with modernity and showcase their charm at the ongoing CICPE, catching eyes of many visitors. (Xinhua/Guo Cheng)
Horse-themed artifacts are pictured at the sixth China International Consumer Products Expo (CICPE) in Haikou, south China's Hainan Province, April 15, 2026. From intangible cultural heritage skills to original IPs with traditional Chinese cultural characteristics, Chinese brands blend tradition with modernity and showcase their charm at the ongoing CICPE, catching eyes of many visitors. (Xinhua/Guo Cheng)
People buy cosmetics products from a Chinese brand at the sixth China International Consumer Products Expo (CICPE) in Haikou, south China's Hainan Province, April 15, 2026. From intangible cultural heritage skills to original IPs with traditional Chinese cultural characteristics, Chinese brands blend tradition with modernity and showcase their charm at the ongoing CICPE, catching eyes of many visitors. (Xinhua/Gao Jing)
Panda dolls are pictured at the sixth China International Consumer Products Expo (CICPE) in Haikou, south China's Hainan Province, April 15, 2026. From intangible cultural heritage skills to original IPs with traditional Chinese cultural characteristics, Chinese brands blend tradition with modernity and showcase their charm at the ongoing CICPE, catching eyes of many visitors. (Xinhua/Yang Guanyu)
Creative ceramic products are pictured at the sixth China International Consumer Products Expo (CICPE) in Haikou, south China's Hainan Province, April 15, 2026. From intangible cultural heritage skills to original IPs with traditional Chinese cultural characteristics, Chinese brands blend tradition with modernity and showcase their charm at the ongoing CICPE, catching eyes of many visitors. (Xinhua/Gao Jing)
A music box is pictured at the sixth China International Consumer Products Expo (CICPE) in Haikou, south China's Hainan Province, April 15, 2026. From intangible cultural heritage skills to original IPs with traditional Chinese cultural characteristics, Chinese brands blend tradition with modernity and showcase their charm at the ongoing CICPE, catching eyes of many visitors. (Xinhua/Yang Guanyu)
