Chinese watchmaking brand makes debut at Watches & Wonders Geneva

Source: Xinhua

Editor: huaxia

2026-04-16 00:47:15

People view exhibits by the Chinese watch brand BEHRENS during the Watches and Wonders Geneva 2026 at the Palexpo in Geneva, Switzerland, April 14, 2026. The 7-day event kicked off here on Tuesday, bringing together 65 participating brands. (Xinhua/Lian Yi)

GENEVA, April 15 (Xinhua) -- Chinese independent watchmaking brand BEHRENS has made its debut at Watches and Wonders Geneva, which opened here on Tuesday.

It was the first time for a Chinese independent watchmaking brand to be exhibited at this annual premier event, which brought together a record number of 65 brands this year, including Rolex and Patek Philippe.

People visit the Time to Watches 2024 exhibition in Geneva, Switzerland, April 10, 2024. The five-day exhibition kicked off here on Wednesday, showcasing 52 world-renowned independent watch brands, including BEHRENS and ATOWAK from China. (Xinhua/Lian Yi)

BEHRENS, founded in south China's Shenzhen, unveiled its latest creation inspired by China's ancient civilization, incorporating iconic elements of the renowned Sanxingdui archaeological site in southwest China's Sichuan province into modern design.

Lin Bingqiang, founder of BEHRENS, believes that it is meaningful to incorporate Chinese cultural elements into watch design and share it with the global market.

People visit the Watches and Wonders Geneva 2026 at the Palexpo in Geneva, Switzerland, April 14, 2026. The 7-day event kicked off here on Tuesday, bringing together 65 participating brands. (Xinhua/Lian Yi)

Zhu Shunhua, head of the Shenzhen Watch & Clock Association, said that the presence of a Chinese brand at Watches and Wonders Geneva shows that China's high-end watchmaking has gained global recognition. It demonstrates the country's creativity and intelligent manufacturing capabilities.

Cyrille Vigneron, president of the Watches and Wonders Geneva Foundation, said in his opening speech that the watchmaking industry is one with high technology, but it has gone much beyond its original function. It has become a culture by itself, he said.

A craftswoman demonstrates enamelling craftsmanship during the Watches and Wonders Geneva 2026 at the Palexpo in Geneva, Switzerland, April 14, 2026. The 7-day event kicked off here on Tuesday, bringing together 65 participating brands. (Xinhua/Lian Yi)

Watches and Wonders Geneva is one of the most influential international exhibitions in high-end watchmaking, bringing together top brands and independent watchmakers annually to show their new creations and technologies. Organizers of the event expect to attract more than 6,000 retailers and nearly 60,000 visitors.

This year's fair is organized by the Watches and Wonders Geneva Foundation. The event, which runs through April 20, opens exclusively to industry professionals for the first four days before welcoming the public from Saturday.